Pattern 5: Activity-Centric Timeline
Everything is an activity. Contacts and Deals are just filters on the timeline, not separate destinations.
Activity Timeline
5 activities
Select an activity to see details
Strengths
- ✓ Shows real work being done
- ✓ Natural workflow orientation
- ✓ Reduces data silos
- ✓ Easy to see what happened
- ✓ Context preserved across entities
Weaknesses
- ✗ Different mental model
- ✗ Can be overwhelming
- ✗ Requires activity logging
- ✗ Hard to find specific contact
Implementation
- → Activity as primary entity
- → Polymorphic relations
- → Real-time activity feed
- → Entity detail panels